Wella Professionals Koleston Perfect Permanent Hair Colour - 0/44 Red Intensive Special Mix 60ml

• Unique technology for the ultimate salon experience - better colour, condition and ingredients
• Even, pure colour results with natural depth and shine
• Significantly reduces hair damage, colour after colour
• Up to 100% grey coverage and up to 3 levels of lift
• New formula with ME+ technology that reduces risk of hypoallergenic reactions
• Easy to apply flexible mixture with 1:1 ratio
• Significantly reduces hair damage, colour after colour

With up to 5 levels of lift, hair will be transformed with its natural depth and shine intact. What makes this formula better than previous iterations is its ME+ technology, which reduces the risk of allergic reactions during application. As a flexible cream designed for a quick and easy 1:1 ratio mix, it now promises a smooth application that will stay in place on the hair.